Pink is the new black

Summer is now at the gates, what will the new trends be? The fringes, sequins and pastel tones are back in the limelight, but the pink is the real protagonist.

Feminine, romantic and born from the fusion of white and red, the pink is a colour that infuses tranquillity and serenity.

Considered one of the most beloved colour by women, even though it has been associated with men until the 80’s, the pink expresses femininity and sweetness, but also firmness and boldness according to the different shades.

The many shades of pink please and satisfy all tastes, from the romantic and delicate pink powder to the vibrant and bright fuchsia renamed Shocking Pink by the famous Italian designer Elsa Schiaparelli in the 1930s. The latter can be worn to express different moods and is one of the few that manages to match perfectly with the entire chromatic palette, not by chance but because as the famous singer Miley Cyrus says: “The pink is not only a colour, it is also an attitude!”.

Defined as a frivolous and extremely feminine nuance, the pink has been cleared by many designers who have created dresses and suits declined in multiple shades also for the men’s collections, as until the end of the 40’s they were the ones to wear it.

An influence that comes also from the streetstyle, not by chance outside the fashion shows in Milan many fashion bloggers have been spotted wearing voluminous furs, maxi skirts and blazer in different shades of pink matched with contrasting accessories.

Green light for suits with pink solid trousers to wear with sneakers, belts and bags with geometric shapes and floral prints, without forgetting the flamingos that will return to the limelight again this year.

For those who love to focus on accessories, you cannot give up on Adidas sneakers Originals, the stretched boots by Alberta Ferretti or the sling-back by Charlotte Olympia, without forgetting the maxi bags, the jewel clutches, the shoulder bags signed Kenzo or the Gucci’s sunglasses.

Pastel but bright, even the Millennial Pink is the ideal shade to wear in spring, in total look or combined with neutral colours and launched on the catwalks of important fashion houses.

The perfect colour pairs? Pink and red! These two colours worn strictly together are the new Spring/Summer 2018 trend so as not go unnoticed with a sharp contrast and super glam look like the one proposed by the innovative brand Attico.

Not only fashion, pink is one of the beauty trends for an intense and audacious makeup like the Peony Pink version for nails, Indian Rose and Pink Yarrow for lipstick.

Despite the famous company “Pantone Colour Institute” has decreed the Ultra Violet as the official colour of 2018, the pink invaded our wardrobe, conquered the catwalks and shop windows all over the world.

Girls Just Want to Have Pink!

More from Claudia Brizzi

Sustainable fashion: when sustainability becomes fashion

Fashion and sustainability the “fashion” industry has a new one target. Sustainable...
Read More