AMATO is The First-Ever Dubai-Based Designer To Receive A Nomination At The Cannes Of The Fashion Film World 

After winning a  series of awards and participating in international runways, the famous couturier has teamed up with the renowned director Rocco Gaglioti to produce the most anticipated documentary “Inside Amato” in the UAE fashion industry. Gaglioto won the 2007 Broadband Emmy Award News & Documentaries – Arts, Lifestyle, and Culture Programming, winner of the 2012 Taste Award Viewers Choice for Best Fashion or Design. He is a producer and host and founded the televised on-line fashion magazine,, which almost overnight has become ranked as one of the top ten out of the 150 million fashion and celebrity sites around the world.

“Inside Amato” is a documentary that takes us behind the scenes of his major runway fashion show and the glory and mystery behind the only couturier in the Middle East to do the grand finale for 10 consecutive seasons of the biggest fashion show in the Gulf. We will see how Furne One takes his inspiration from conception to collection to the dramatic runways he is known for. The highly anticipated documentary has recently been nominated for the La Jolla Film Awards, also known as “The Cannes of the Fashion Film World.”  It is the biggest fashion award in the world which will be held in La Jolla California from July 19th-21st

La Jolla International Fashion Film Festival is the first international fashion film festival founded in North America. The Cannes of the fashion film world and the World’s largest gathering of fashion film makers. It is known as the home to the International Fashion Film Awards™ – The IFFAS. La Jolla will be the market maker for distribution deals, director representation, and fashion film production houses. Hundreds of fashion filmmakers from around the world will be in attendance, being enthralled by the top of fashion films produced worldwide at the upcoming 9th year of LJIFFF.

Amato by Furne One is the 1st UAE based designer to be nominated for this prestigious award with his great international following and a clientele ranging from A-list Hollywood celebrities to royalties. “To be nominated for this award is one of the highlights of my career, filming the documentary about making a fashion show and all the hard work that comes with it is truly a spectacular experience and for the film to be recognized by a respectable organization is a true honor. “Says Furne One, the critically acclaimed designer who is known for repeatedly dressing A- list Hollywood celebrities like Beyonce, Katy Perry, Shakira, Heidi Klum, Tyra Banks, Lady Gaga and many others.

AMATO brand, which touched a chord with the region’s fashion elite, was also featured in America’s Next Top Model and Germany’s Next Top Model. Inviting UAE’s beautiful women to a style renaissance, AMATO broke the glass ceiling through a symphony of style and creativity. Words like ‘inspiring, intriguing and innovative’ are only a few of the compliments showered by Amato’s discerning clientele on Creative Director Furne One.

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