ZENITH & COHIBA: a successful combination

Swiss clock and Cuban cigar: hands and dried leaves together again

The collaboration between the Swiss watchmaker Zenith and the esteemed Cuban cigar Cohiba is surely a novelty for fans. It is in 2016 that, in effect, the partnership between two companies that share the same attention for the craftsmanship of their products has kicked off.

It will also be a strange, but effective pair: an unpredictable, unpredictable collaboration undertaken by Zenith and Cohiba, historical and iconic producers of two worlds often united by common passions. Collectors and admirers have not been slow to appreciate the refined limited series presentations.

Pilot & Maduro 5

20 thousand pieces that the Swiss watchmaking industry produces today depend above all on the manual contribution of expert technicians, who personally take care of the production phases, to underline the high expectations of the customers, the interest and the scrupulousness for the “fact but not”. As for the Zenith house, also inside El Laguito, the Cohiba plant in Cubanacán (suburb of Havana), everything is still done 50 years ago, without the need for machinery.

If 2017 was the celebration of Zenith of the 50th anniversary of the founding of Cohiba, 2018 will be the year that will pay tribute to one of the symbolic products of the Cuban brand: Maduro 5. It is a legendary cigar, very special and distinguishable by color of its outer leaf, a shade due to 5 years of aging.


Zenith, therefore, is preparing to launch two new limited edition models on the market, inspired by the Caribbean mood: two Pilots, the model that best honors Swiss manufacture, a very vintage style that strongly recalls the characteristics of the first aviator wrist watches (the purpose, that of the flight, which Zenith has always kept, using a neo-retro look, a case with a patina and the classic antique leather strap). Three hands and a chronograph are the two models designed and signed by Zenith, both in limited edition: 50 specimens for the Pilot Type 20 Extra Special Cohiba-Maduro 5 Edition and 150 for the Pilot Type 20 Extra Special Chronograph Cohiba-Maduro 5 Edition .


The first proposed with a rose gold case of 45 mm, alligator strap and automatic mechanical movement Elite 679. The second a chronograph, in fact, two counters (30 minutes at 3 and continuous seconds at 9 o’clock) proposed, instead, a splendid 45 mm bronze case, which combines perfectly with the oiled nubuck strap and an automatic mechanical movement El Primero 4069 (legendary as the Maduro 5) at high frequency. Customization on dials and pads: Cohiba logo and engravings.

“Sometimes a cigar is just a cigar” according to Sigmund Freud … this is certainly not the case, if accompanying smoking is the charm, on the wrist, of an authentic Zenith “.

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