The entry to luxury race more than pure luxury by 2020

The entry to luxury race more than pure luxury by 2020.
For years to come, we estimate a growth potential andsensational luxury. The footwear is the most “acclaimed” and laid out. These are the essential informations. All the big luxury brands are finding themselves involved in this scene. The luxury is growwing up. A billion-dollar industry continues to evolve and that knows no end. The consumer is changing: less and less loyal to the brand, not wearing the total look of a single brand, travels and buys on different markets. The e-commerce il the future. The best prospects are tied to the growth of the Chinese middle class, major price increases, to the influences of millennials, and exchanges. Statistics speak for themselves, fashion runs andconsumers are running after it. The luxury evolves out of proportion. The new challenges of fashion are the managerialisation, the retail expansion, rationalization of collections, foreignexpansion and digital. As for the made in Italy brand, we have involved: Gucci, Max Mara, Fendi, Furla, Bottega Veneta, Fendi, Salvatore Ferragamo, Armani, Coccinelle, Fratelli Rossetti, Sergio Rossi, Prada.

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