Ludovica di Loreto

Rftv: Hi Ludovica, welcome.
My “brand Lù” includes perfumes for men and women and fragrances for the environment.

Rftv:Tell us your story, Ludovica?
Fashion study at “La Sapienza” University in Rome and in London at the “College of fashion” where I studied “styling”.
In London I start looking for something that has to do with myhomeland, Italy,and so comes my brand. Tale my country trought the fragrances.
Since I was a child I dreamed of entering in the world of fashion and I wanted to do it through the category of accessories.
For my opinion the perfumes represent “the person” in all of itself.

Rftv: How stories your country through fragrances?
 -“She” is the first fragrance that tells the Italian woman.
-“He” is the first fragrance that tells the Italian man.
-“Rome”, characterized by travertine marble is expressed with four fragrances inspired by the Roman gods.
-“Nomen”, tells the divine power top.

Rftv: A focus on the speakers?
Are five and are the “home” category. This speakers represent five characteristics Italy: wine, flowers, spices, citrus and herbs.

Rftv:What about candles?
There are five and are the link of my childhood memories related to my Italian.

Rftv:The process from idea to production. Can you tell about this Ludovica?
I start from an idea on paper, this is made by French noses and, when I come back to Italy, I take care of the design.

Rftv: As for the distribution, how does your brand move?
The perfume is a liquid emotion and I select the distribution by myself as I want to relate with the clients.
The brand is also present on social media, instagram in particular and then on the website www.lù


Interview to Ludovica di Loreto.
Brand: Lù by Ludovica di Loreto.
Area: perfumes and cosmetics.
Website : www.lù


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