WHITE: WOMENSWEAR PREVIEW AND SHOWROOM CONNECTION


WHITE relies on quality and a well-balance mix of consolidated fashion maisons and designer labels, furthering the
connection strategy with Milan’s showrooms, adding a considerable presence of international showrooms, as well as
the womenswear previews with the menswear collections (217 brands on show, out of which 157 womenswear brands in the ONLY WOMAN and MAN & WOMAN sections). The second edition of the project Ahead with TomorrowLondon Limited, is becoming increasingly noteworthy.
In addition to all this, a new format dedicated to the sportswear&streetwear world for the June 2018 edition.
The trade show, under the aegis of the Municipality of Milan and in partnership with Confartigianato Imprese, is
due to take place at Tortona Fashion District, from 13th to 15th January 2018, and will include a series of important
strategic developments. The starting points are the selection and internationality of the proposals: 217 brands, out of
which 157 are womenswear pre-collection – by now a go-to segment at the January and June editions of the trade
show – the latter are divided into the ONLY WOMAN and MAN & WOMAN sections, of which 40% is made in
Italy and the 60% comes from abroad. WHITE was the first to believe in the pioneering formula of introducing the
menswear and womenswear collections together, as it is now also happening on the international catwalks. WHITE
is the only Italian trade show to believe in the phenomenon of the womenswear pre-collections, thus launching an
ONLY WOMAN section with a dedicated layout, showcasing a selected preview of this segment, which is gaining
considerable rank in the contemporary fashion scene too.
Special Guest of the event is DILIBORIO, while Chinese designer Miao Ran is going to be the protagonist of a
Special Event, with an area dedicated to his label, Miaoran. Sicilian by birth, Tuscan by adoption, Liborio Capizzi was
the closest collaborator of Gianfranco Ferré. Juxtaposed visual suggestions, unusual volumes and contemporary
craftsmanship: these are the cornerstones of DILIBORIO’s creations. In each collection by the designer, seemingly
contrasting souls coexist: tradition and vanguard, ethnicity and contemporaneity, vintage and punk rock suggestions.
All this reverberates in the style of Liborio Capizzi, who has recently stated: «I am really grateful to take part in this
edition of WHITE MAN & WOMAN, thanks to whose support I am offered a chance to share my personal perspective and DILIBORIO’s Men’s and Women’s universe, along with the trade show’s distinctive cutting-edge universe and international visibility».
WHITE has always promoted niche names like DILIBORIO, which boasts a distribution in the best
multibrand stores, like Linde de Palais, Antonioli, 10 Corso Como, H Lorenzo, Leclaireur.
Fully different aesthetics for Miao Ran, talented Chinese designer – already distributed in stores like Penelope, Biffi,
Club 21 – who is going to contribute to the show with a Special Event. Already renown owning to his genderless
approach, Miao Ran founded his eponymous brand in 2014, following his studies at Milan’s Polytechnic and at
NABA, a professional background at Missoni’s style department, and after gathering widespread consensus in the
art and theatre scene. Miao Ran focuses his creativity on fashion’s multi-functionality, imbuing cuts and shapes with
new meaning. A mix of unquestionably extraordinary styles and inspirations, as it combines eastern inspirations with
the sartorial flair of the Made in Italy. «I am very glad to partake in this edition of WHITE. I greatly value the scouting and
research activity that the trade show has performed over the last few years, in this moment they represent the ideal partner
to promote my collection», declares the designer.

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